Journal of Research in International Business and Management

Esther Ambos

Department of Technology Management, University of Galway, Ireland

Publications

• Perspective Article   
  Internationalization strategies for small and medium-sized enterprises: A comparative study
  Author(s): Esther Ambos*
  
  Small and medium-sized enterprises (SMEs) play a crucial role in the global economy, accounting for a significant portion of employment and GDP in many countries. As businesses continue to expand their operations beyond their domestic borders, it is important for SMEs to consider internationalization strategies to remain competitive. This comparative study examines different internationalization strategies that SMEs can use to enter foreign markets. The study analyses the benefits and challenges of each strategy and provides recommendations for SMEs seeking to expand internationally... View More»
  

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