Journal of Research in International Business and Management

Esther Ambos

Department of Technology Management, University of Galway, Ireland

Publications

• Perspective   
  The Role of National Culture in International Business: A Literature Review
  Author(s): Esther Ambos*
  
  This literature review examines the role of national culture in international business. It explores the different cultural dimensions and their impact on various aspects of international business such as marketing, human resource management, and negotiations. The review also discusses the challenges of managing cultural differences and presents strategies to address these challenges... View More»
  DOI: http:/dx.doi.org/10.14303//jribm.2023.009

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