Journal of Research in International Business and Management

Your Networking Isn't Enough. It must be Effective. Here's How

Abstract

Jeffrey Tobin

I've focused this topic on, your theme for the event so that your entrepreneurs can evolve, grow, and gain the abilities to flourish through networking. Networking is not just making contacts with others; it is much more than that. Networking must be effective, and we've all been trained to do it all wrong! To that end, I'm providing a simple outline for my presentation to kick off your conference. The point of the presentation is to start the participants with a new perspective about themselves, how that perspective becomes attractive to - and affects - others, and finally discovering how these two simple perspectives give us all the ability to respect, understand, become attracted - and attractive to - people with whom we wish to network. Effective networking is much more than making contact. Effective networking is building powerful relationships.

Share this article