Journal of Research in International Business and Management

Wealth and welfare business: A sustainable business model

Abstract

Md Mashiur Rahman

The aim of this study is to explore the extent to which business model would support sustainable business strategy. The study has been guided by the objectives to evaluate the present business and their problems, necessity of new business model, description of the new model, and benefit of new model and finally limitation of proposed model. For the purpose of the study, a descriptive research designed has been focused on selected business which is in operation and formed as per capitalistic way. Data has been collected mainly through depth interview of entrepreneur, employee and customer. Secondary data has also been used by reviewing the bulletins, newspapers and articles from national and international journals. A sample been selected by using stratified random sampling method. Results of the findings of the study have shown that only money cannot give happiness and sustainable development as well

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