Journal of Research in International Business and Management

Intellectual marketing and its impact on the public in making purchasing decisions

Abstract

Almalky Hussain*

The study aimed to identify the role of psychological marketing on the consumer in improving and making purchasing decisions. In the first round (22) experts, in the second round (20) experts, and in the third round (15) experts, and the study recommended the following: The necessity of using psychological marketing in marketing research. Interest in researching the difficulty of applying psychological marketing in major companies. Identify problems and challenges that affect purchasing decisions.

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