+44-7897-074717John Kraft and Arthur Kraft*
Zhejiang Geely Holding Group Co., Ltd (ZGH) became a Chinese multinational automotive company. Li Shufu established the privately held company in 1986. It entered the automotive industry in 1997 with its Geely Auto subsidiary which became the seventh largest automobile manufacturer in China, with 1.328 million sales in China in 2021. Globally, Geely sold over 2.2 million cars in 2021 and over 17,926 plug-in electric vehicles in 2022.
ZGH successfully acquired several renowned automotive brands. In 2010, Geely acquired Volvo Cars from Ford Motor Company, marking a major milestone. This gave it access to advanced automotive technology and engineering expertise to elevate its brand image and global presence.
Geely produced and sold vehicles under its own brand, such as Geely Auto, Geometry, Maple, and Zeekr and under foreign subsidiaries, such as Volvo Cars, Polestar, Lynk & Co, Proton, and Lotus as well as commercial only vehicles under the London EV Company, Ouling Auto, Farizon Auto brands, and AB Volvo, Swedish manufacturer of trucks.
ZGH focused on innovation, research, and development. It invested heavily in electric vehicles and autonomous driving technologies. Its electric vehicle brand, Geometry, gained recognition for stylish design and impressive range capabilities.
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