Journal of Research in International Business and Management

Entrepreneurship in Fashion and Lifestyle Industry as Perceived by Students

Abstract

Amisha Mehta

Fashion industry is fast changing field and the professionals catering to this field need to be multi-talented and ever ahead of time, to cope up with the global competition, especially in this world of disruption. This opens up many opportunities for entrepreneurial pursuits. This research tried to find the perceptions of students of fashion education about setting up their own businesses and entry barriers to that. The research aimed at finding those factors, which may motivate or hinder the entrepreneurial endeavour in fashion industry, and how different these factors are from available research.

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