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Elements influencing the adoption of electronic banking in p | 52792
International Research Journals

Educational Research

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Elements influencing the adoption of electronic banking in pakistan an investigation carried out by using unified theory of acceptance and use technology (utaut) theory

Abstract

Mehreen Malik

In the era of technology, global leaders are moving towards the adoption and usage of advance technologies. Technological trends are followed by the financial sector. This is especially true for the banking sector, which is moving towards the ever-growing trend of electronic banking. Electronic banking refer to the availability of banking products and services via an electronic platform, such as an internet browser or a phone application. As such, developing countries are attempting to adapt to the growing trend of online banking. Pakistan is among one developing countries attempting to embrace internet technology within the banking sector. According to State Bank of Pakistan (SBP, 2002) e-banking history in Pakistan was founded in 1987 with the first installation of ATM. Accordingly, SBP played a supportive role for the growth of e-banking in Pakistan. However, SBP regularly introduces updated rules and regulations to create a bettered banking environment that ensures the protection of customer information. As per the SBP regulations, bank systems increasingly diversify for online services. Services now include transfer of funds, payment of utility bills, and fast and secure use of ATM cards. Thus, e-banking has led to the growth of branchless banking in Pakistan. Electronic banking offers many advantages to its users. The adoption of e-banking technology is convenient for the customers as well as for employees of bank. Users now can perform transactions 24/7 anywhere at anytime. Electronic banking represents an ideal source of new customer marking and increasing bank revenue external financing and internal financing. Guariglia and Liu document that the innovation activities of Chinese firms, especially private firms, are constrained by the availInternational Research Journals Volume 11 issue 2 DOI: http:/dx.doi.org/11.14303/er.2020.240 ability of internal financing while [Colombo and Grilli find that firms usually have greater start-up size by external private equity financing. Chang points out venture capital financing and strategic alliances can affect a start-up’s performance. Specially, by gaining cash and complementary resources, a startup will go to IPO more quickly than others. Therefore, financing ability plays a key role in gaining critical or rare resources. It is important for e-commerce firm to get adequate capital from the venture investment or the bank due to the nature of emerging industry.

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