Journal of Research in International Business and Management

A new sales approach that ensures profitability and people well-being at the same time

Abstract

Scott Roy

Entrepreneurs, sales people and clients alike are in need of a radically different approach to sales and sales training, as echoed by the 181 CEOs at last summer’s CEO Business Roundtable and many social entrepreneurs. In the past few years, businesses have started to increasingly respond to a market calling for more enlightened operations that support the wellbeing of everyone involved in addition to generating profit for stakeholders.

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